Probably the most significant advance in hi-tech line design in twenty years, Power Plus is a complete fishing line that has enormous strength, but also goes on to deliver top performance in all areas important to today’s angler.

The concept behind Power Plus is to give a line that can be used on the reel or pole, in any situation and deliver optimum performance in all departments with total reliability.

Power Plus achieves the perfect balance between strength, knot strength, abrasion resistance, castability, suppleness and reliability by the use of the very latest materials, manufacturing techniques, and the application of 40 years of experience in fishing line production.

After consulting our field testers, the message that came back loud and clear was that they wanted a line that would help improve presentation and catch more fish.

To achieve everything requested was a tall order, but with the benefit of our significant resources, dedication and with our unrivalled experience in the line business, we have been able to produce a line that delivers all that was asked of us.

Higher breaking strain to diameter ratio and a very high knot strength are combined with a reliability and robustness in a way that until now, were thought impossible. But there is more. We have increased the abrasion resistance, made the line soft and supple, given it the ideal stretch factor of around 23%, made it sink, developed an ultra low visibility colour and even made the surface matt to reduce any tendency to spook shy fish.

Having created such a superb all round line, we ask ourselves is this the end of fishing line development?